Press Kit

Company

Founders
Logo Files

Products

Vinyl Rack
Maple Set
Peg
Loop

Press

Company

Warehouse is a Canadian product design brand that strives to make good design accessible. Focusing on modern design principles and creative materials, Warehouse is committed to true form and function, creating products that are strong, alluring, and versatile by nature.

Warehouse is lead by Ian Murchison and Rohan Thakar, designers with fresh experience in the development and design of global products. After establishing a growing consulting firm, Ian and Rohan discovered their shared passion for modern design and desire to create goods on their own. After winning an international design award and worldwide recognition for an early product concept, Warehouse was born.

 

Founders

Ian Murchison, Co-Founder

Ian Murchison

Ian is one of the Founders and co-CEO of Warehouse. Before co-founding Warehouse, Ian contributed to more than 50 in-market products and over 110 global patents at BlackBerry Limited. He currently teaches at Carleton University in the Industrial Design program from which he holds a Bachelors Degree.

 

 

 

Rohan Thakar, Co-Founder 

 

 

 

 

Rohan Thakar

Rohan is one of the Founders and co-CEO of Warehouse. Rohan holds a Bachelors Degree from Carleton University’s Industrial Design program, of which he currently teaches. Prior to co-founding Warehouse, Rohan worked at BlackBerry designing their suite of accessories, and this is where he met his current business partner.

 

 

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Logos & Usage

 

warehouse logo
Download Logo Files
Branding Guideline & Logo Usage
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Founded

June 2013

Headquarters

155G Loretta Avenue North
Ottawa, ON
K1Y 2J7

 

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Products

Vinyl Rack

vinylrackThe Vinyl Rack is the perfect way to display your records in a modern and classic aesthetic. The bent wire design ensures that your collection is displayed in an upright fashion while allowing you to filter through your LPs with ease. The stand holds 30 records, with an overall length of 16”. The brass finish gives a mid-century look while the ‘endless’ loop ensures a solid structure to the piece. The Vinyl Rack is a great way to add some modern feel to a growing record collection.

Download Vinyl Rack Images

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Maple Set

Maple Set Knives

Cooking is an art. It’s a fine balance of different tastes, senses, and feelings. They say we eat with our eyes, and so we felt you deserved kitchen tools that were as pleasing to the eye as they are to use.

By focusing on the blade as the defining component, we looked at the knife from a new perspective. We introduced maple wood to the knives to reduce the size and visual weight of the stainless steel blade, offering a stark contrast of cold steel and warm maple. We wanted to not just produce a beautiful product, but break the mold of traditional thinking on everyday products; to get people to think differently about what they see around them, and how they view it.

Each knife is weighted precisely to balance in your hand during use, making them the ideal kitchen companion.

Download Maple Set Images

 

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Peg

Peg organizer

There seems to be an organizer for everything these days: a dock for your phone, a stand for your earrings, a different stand for your necklaces. Each is over-designed and optimized for its single task.

We created Peg to be a haven for endless possibilities and boundless creativity. Peg is whatever you need it to be today, and can be something completely different tomorrow.

 

Download Peg Images

 

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Loop

Cold powder-coated steel? No! This bike rack concept brings a new perspective of fun and excitement to the city streets. Gone is the large steel structure in favour of a flexible, durable rubber. We wanted to explore a way in which we could bring these everyday street objects to life.

 

 

This concept gives way to many layout and form possibilities for an object that it typically very straightforward. The rack features a steel base for easy anchoring into any surface, consistent with current installation methods. The main body is a durable, UV resistant, strong but still flexible rubber with two internal high-strength steel cables. The cables provide a security measure equal to existing products on the market.

Download Loop Images

 

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Prototype - Echo

Echo
Echo is a set of headphones designed for a year-round Canadian lifestyle. Made with Canadian materials - maple wood, leather, and rabbit fur - Echo is light and minimal in the spring and summer months, and provides a warm listening experience in the colder fall and winter months.

Download Echo Images 

 

 

 

 

 

 

 

 

 

 

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Prototype - Epona

Epona rocking horse prototype

 

Epona is a rocking horse for the modern child, named for the Gallo-Roman goddess of fertility and protector of horses. Crafted from recycled copper cable, hand-finished Canadian maple wood, and rabbit fur, Epona is an interactive piece of children’s furniture that fits a more modern design taste.

 

 

 

Download Epona Images

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Press

Press Releases

February 18, 2016: Warehouse Introduces Echo

February 21, 2016: Warehouse Introduces Epona

 

 

Press and Awards

Red Dot Award: Design Concept 2013
“Maple Set investigates an alternative emotional response to everyday kitchen knives. The project was undertaken as an exploration of unique materials and visual combinations for an industry stale with repetitive designs.”

press mentions 1

press mentions 2

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Contact

For press inquiries, contact Warehouse Co-Founder Ian Murchison at ian@thefederal.co